A Santa sack is one of the few Christmas items that earns its keep year after year. Buy a good one with a child's name on it and it comes out of the loft every December for the next decade. Buy a flimsy one and it splits before Boxing Day.

Start with size

The most common regret is buying too small. A sack that looks generous flat on a table holds surprisingly little once you are stacking boxed toys and awkward shapes into it.

Our sacks are 75 x 45cm, which is the sweet spot for most families - roomy enough to hold a proper Christmas-morning haul, but not so oversized that a small child cannot drag it across the carpet.

Fabric and finish

Look for a natural cotton or canvas-style fabric with a proper weave rather than a thin polyester. It holds its shape when you stand it up, it does not crease into permanent lines in storage, and the print sits crisply on it instead of bleeding at the edges.

The personalisation itself should be printed into the fabric, not stuck on top. Anything applied as a transfer or vinyl patch will start lifting at the corners after a couple of Christmases in a loft.

Choosing a design that will not date

Novelty designs are fun, but the sacks that survive longest are the ones that do not tie themselves to a particular age. A few reliable directions:

  • Postal and delivery themes - our North Pole Mail Service sacks play on the idea that the sack has been posted from the North Pole to that specific child. It works just as well for a three-year-old as an eleven-year-old.
  • Naughty or nice - the Naughty or Nice design is the one that reliably gets a laugh from older children and teenagers who have long since stopped pretending.
  • Classic Christmas - a simple Merry Christmas sack with a name on it is the safest choice if you are buying several for siblings and want them to look like a set.

On colourways: candy stripe and red check photograph beautifully under a tree, but natural and green check age better if the room's decor changes. You can see the full range in our personalised Christmas gifts collection.

Buying for siblings

If you are buying more than one, pick a single design and vary only the name. Children notice differences in design far more than they notice differences in what is inside, and matching sacks head off an argument before it starts.

When to order

Personalised items cannot be picked off a shelf - each one is made to order once your details come through. That means the sensible window is late October to the end of November. Order in that window and you are buying at a calm point in the year; leave it to mid-December and you are competing with everyone else for both production time and Royal Mail capacity.

Double-check the spelling of the name before you order. It is the single most common cause of a reprint, and a name is not something you can quietly correct later.

Making it last

Fold the sack rather than scrunching it, and store it somewhere dry - a loft is fine, a damp garage is not. If it needs cleaning, a cool wash inside out and a line dry will keep the print sharp. Avoid tumble drying and do not iron directly over the printed area.

Common questions

Can I put more than one name on a sack?

Yes, though a single name usually looks cleaner. Two names work well for twins or for a from line; beyond that, the text has to shrink to fit.

Will it hold a full Christmas morning of presents?

At 75 x 45cm, comfortably - for most families it holds the main presents with stocking fillers going elsewhere.

Is a sack better than a stocking?

They do different jobs. A stocking is for small items opened first thing; a sack is for the larger presents. Plenty of households use both.

Where to start

Browse the full personalised Christmas range, or if you are building a set of gifts around a budget, our personalised gifts under £10 collection covers the stocking-filler side of the morning.

Ben Shapiro